Wooranked / Explore
Two formats. One thoughtful starting point.
Compare existing-page link insertions and new guest articles, including scope, editorial review and approval considerations.

01 / Existing content
Link insertions
Add a useful resource to an existing conversation. Start with article relevance, then confirm the edit and placement terms.

02 / Original articles
Guest posting
Bring your expertise to a new audience. Develop an original topic around a publication’s readers and editorial requirements.
Choose the right format
Different work.
Clearer choices.
Both formats begin with relevance. The difference is whether the right conversation already exists or needs to be developed.
Read the comparison| Consideration | Link insertion | Guest post |
|---|---|---|
| Content | An existing article | A new article |
| Starting point | Relevant page and passage | Relevant topic and audience |
| Writing scope | Proposed contextual edit | Research, draft and revisions |
| Confirm first | Page, edit and approval rights | Topic, writing and editorial review |
| Delivery record | Live page and agreed addition | Published article and agreed links |
Availability, writing inclusions, disclosure, price and timing require confirmation for each opportunity.
Choose your starting point
The format follows the work.
If you already have a strong resource
Start by identifying which reader problem the resource solves. An existing article might provide the right context, but it still needs a natural reason to link to your page. If the explanation needs more room, a new article may be a better editorial fit. Decide based on the content and audience before comparing placement options.
If you need help shaping the content
Describe your expertise, intended audience and target page in the brief. Separate topic development, writing, editing and placement so the proposed scope can identify each responsibility. The publication’s requirements and the exact opportunity must be confirmed before a service is treated as available.
Does every publisher offer both services?
No. A candidate listing does not establish which formats it accepts. Confirm insertion or guest-post availability for the specific opportunity.
Can I combine both formats?
You can describe both needs in a brief. Each proposed placement still needs its own relevance review, scope and confirmed terms.
Your next placement starts here
A clearer brief. A better starting point.
Choose your format, share your topic, and outline your priorities.